In a momentous move that is already making waves on the talk show circuit, CBS has reportedly signed a blockbuster $700 million deal with conservative media activists Megyn Kelly and Candace Owens for a morning show that will compete with ABC’s long-running hit, The View. The new show, tentatively titled America’s Morning, is anticipated to bring a fresh, conservative perspective to morning television, aiming to captivate a growing audience seeking alternative viewpoints from traditional media.

CBS executives have kept details under wraps, but insiders hint that the Kelly-Owens team promises an unprecedented level of engagement and energy. Known for her sharp questioning and fearless approach, Megyn Kelly will bring her experience from The Kelly File and her brief stint at NBC to set a commanding tone for this new platform. Meanwhile, Owens, with her bold opinions and vibrant social media presence, is expected to attract younger viewers, adding a fresh spark to the show’s dynamic.

“This is more than a contract; it’s a commitment to create a powerful voice in daytime television,” an anonymous CBS executive shared, indicating that the network sees this as more than just a ratings move. The show aims to create an environment that gives viewers the opportunity to hear voices that aren’t typically represented on traditional networks.

The partnership between Kelly and Owens is a sign of CBS’s strategic push to capture a significant portion of viewers seeking a contrast to more liberal-leaning shows like The View, which has maintained its dominance in the genre with a panel format known for its passionate debates and diverse opinions. CBS executives are reportedly aiming for a similar style, but with a conservative underpinning to address what they perceive as unmet demand among audiences.

In light of recent trends where networks are increasingly looking to balance perspectives, this show may be CBS’s bid to meet the demand for representation of conservative voices on traditional media channels. Reports suggest that America’s Morning could feature a rotating cast of guests with backgrounds spanning politics, business, entertainment and grassroots activism.

Social media is abuzz with reactions from supporters and critics alike. The deal has sparked polarized opinions, with supporters praising CBS for “embracing free speech” and detractors criticizing the network for promoting what they see as “extreme viewpoints.”

The overall impact of the upcoming morning show is undeniable, however, given the popularity of Kelly and Owens and the large investment CBS has made in the deal. Both hosts have been vocal about their excitement, with Kelly declaring in a recent post: “It’s time to have real, uncensored conversations. Get ready, America.”

Meanwhile, Owens, never one to shy away from sparking conversation, wrote: “We are here to give a voice to millions of people who feel ignored.”