The incredible amount the NFL generated through Taylor Swift’s presence totaled nearly $1billion.

While the league enjoyed a spike in viewership since Swift and Kansas City Chiefs star Travis Kelce made their romance public, MarketWatch obtained data showing her monetary effect.

After Swift and Kelce made their first public appearance at a Chiefs game on September 24, 2023, she generated $366,753,290 in total equivalent brand value for the NFL through the AFC Championship game on January 28, 2024.

The 14-time Grammy artist brought another $634,304,163 through January 27, 2025, the day after this year’s AFC title game.

Thus, Swift generated $992,361,912 for the NFL in less than two years.

According to Apex Marketing president Eric Smallwood, social media and digital news have been big factors in Swift’s impact on the league.

‘The ‘Swift effect’ and the corresponding media exposure continued for the NFL and the Chiefs before the start of the 2024 NFL season,’ he said.

‘The media blitz continued as the Chiefs kept winning games and were featured on national broadcasts, leading into the playoffs and now the Super Bowl.’

Smallwood added that ‘Taylor was visible at games, and those appearances garnered media attention from sports-media outlets and those entertainment media outlets not normally covering the NFL.’

In a statement, the NFL’s senior vice president for social, influencer, and content marketing Ian Trombetta said the league’s social media consumption saw a spike among women aged 13 to 24.

The hitmaker has been to 22 games since dating the tight end.

Swift was most recently seen at the VIP suite at Caesars Superdome in New Orleans for the Super Bowl showdown between Kansas City and Philadelphia.

Although the Eagles stomped on the Chiefs’ three-peat dreams in a 40-22 win, a source told Page Six that Swift ‘couldn’t be more proud’ of Kelce.